Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
109 articles
Desarrollo de software y SaaS7 min
User Invitations in a SaaS: How to Design Expiration, Resending, and Duplicate Sign-Ups
Design SaaS invitations with clear states, expiration rules, safe resending, and consistent handling of duplicate emails, existing accounts, and permission changes.
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Comunicaciones y atención al cliente6 min
Customer Data Access in Support: Show the Right Context Without Exposing Unnecessary Information
Define what information each agent needs to resolve a case, and how to limit, retrieve, and log access without replicating unnecessary data.
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Desarrollo de software y SaaS6 min
Database Schema Changes: How to Deploy Without Service Downtime
Learn how to deploy schema changes while application versions coexist, using validation and gradual removal to reduce disruption and risk.
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Integraciones, APIs y sistemas conectados7 min
How to Backfill Data in an Integration Without Duplicating Side Effects
Learn when a backfill is necessary, how to define its scope and choose a method, and how to validate results without duplicating notifications, charges, or changes.
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Estrategia y evolución de producto digital7 min
A Digital Experiment with Conflicting Signals: How to Decide Whether to Launch, Iterate, or Stop a Change
A favorable primary metric does not always justify a launch. Learn how to weigh secondary signals, set guardrails, and choose the right next step.
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Desarrollo de software y SaaS6 min
Inherited SaaS Settings: How to Define Defaults and Exceptions
Design a clear settings hierarchy so each organization inherits what it needs, allows justified exceptions, and can always understand which value is currently active.
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Desarrollo de software y SaaS6 min
Changing the Administrator of a B2B SaaS Account: How to Transfer Control Without Losing Continuity
A secure transfer separates organizational ownership from individual permissions, verifies the incoming administrator, and plans for disputes, mistakes, and orphaned accounts.
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Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Desarrollo de software y SaaS7 min
How to Retire Obsolete Feature Flags Without Leaving Hidden Branches in Your Product
Learn how to decide when a feature flag is ready to retire, check its dependencies, remove alternative code paths, and validate the change without losing control of your product.
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Desarrollo de software y SaaS6 min
Test Data in Non-Production Environments: How to Choose the Right Approach
Compare synthetic data, anonymized data, and controlled copies to choose representative test data, limit information exposure, and define practical safeguards for each environment.
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Comunicaciones y atención al cliente6 min
Communication Channel Fallback: When to Switch Channels Without Duplicating Messages
Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.
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