How to optimize onsite SEO for niche and long tail searches

Onsite SEO optimization is a crucial component in any digital marketing strategy. When applied correctly, it can help your website reach a larger audience and improve its search engine rankings. But when it comes to niche and long tail searches, onsite SEO plays an even more significant role. In this article, we will teach you how to optimize your onsite SEO for these types of searches.

What are long tail keywords?

Long tail keywords or phrases are search terms that are typically longer and more specific than the most commonly searched keywords. In terms of SEO, long tail keywords typically have less competition and lower search volume, but typically have a higher conversion rate because they are more specific and relevant to the user.

Here is an example to illustrate the difference:

• Normal Keyword : "Running Shoes"
• Long tail keyword : "Running shoes for women with pronated stride"

In the second example, which is a long tail phrase , you can see how much more specific it is. People searching for that phrase probably have a clear idea of what they want, which means they're more likely to be ready to buy.

It is important to remember that long-tail keywords are essential to a successful SEO strategy, as they drive more relevant and better-targeted traffic to your website, which can result in a higher conversion rate.

STEPS TO FOLLOW TO SEARCH FOR NICHES

1.- Includes niche and long tail searches

To get started, you need to understand the market in its entirety. Understanding which niches are saturated and which are underappreciated can help you find unique opportunities. Tools like Google Trends can provide you with an overview of market interests.

2-. research the competition

In any niche you consider, you need to know your competition. Tools like SEMRush and Ahrefs can help you understand which websites dominate a particular niche and which keywords they are using.

3. Identify problems and unmet needs

Look for problems that have not yet been solved or needs that have not been met in the niche you are considering. You can find these problems through research online, reading customer reviews on related websites, or on discussion forums.

4. Find profitable keywords

Tools like Google Keyword Planner, LongTailPro, and Ubersuggest can help you find keywords that have decent search volume and low to moderate competition. These keywords can represent profitable niche opportunities.

5. Check monetization

Once you've identified a potential niche, check for monetization opportunities. Are there products or services that you can sell or promote as an affiliate? You can use platforms like Amazon, ClickBank or Commission Junction to see if there are relevant products.

6. Conduct a SWOT analysis

A SWOT analysis (Strengths, Weaknesses, Opportunities) can help you understand if the niche you have chosen is really profitable. Analyze your internal strengths and weaknesses and external opportunities and threats related to the niche.

7. Validate your idea

Finally, before you fully commit, test your idea. You can create an MVP (Minimum Viable Product), like a blog or an online store, and see if you attract an audience. Remember, choosing a profitable niche should also align with your interests and skills. Working in a niche that you are passionate about will be more rewarding and give you greater motivation to overcome challenges.

8. Create quality content regularly

Search engines, especially Google, prioritize fresh, high-quality content. Keep your website regularly updated with new content that is relevant to your niche and optimized for your long tail keywords. This will not only attract search engines but also help you establish authority in your niche.

9. Optimize for voice search

With the growth of voice assistants like Alexa and Siri, more and more people are doing voice searches. Voice searches tend to have longer, more conversational keywords, similar to long tail keywords. Make sure your content is optimized for voice search by providing concise and direct answers to common questions in your niche.

10. Analyze and adjust the strategy

SEO is not a "set it and forget it" process. It is important to regularly analyze the performance of your website and make adjustments to your strategy as necessary. Use tools like Google Analytics and Search Console to track your website traffic, the keywords that are driving traffic, and other important data.

In short, optimizing onsite SEO for niche and long-tail searches requires a solid understanding of your target audience, thorough keyword research, and implementation of SEO best practices. With a little time and effort, you can significantly improve your website's visibility in search engines and engage your target audience more effectively.

What tools to search for long tail words are there?

There are several tools that you can use to find long tail keywords. Here are some of the most popular ones and how you can use them:

1.- Google Keyword Planner ( https://ads.google.com/ )

This is one of the most common keyword research tools. Although it is part of Google Ads, you can use it for free to search for long tail keywords. Just type in a term related to your niche and the tool will generate a list of related keywords. It will also provide you with information about the competition and search volume for each keyword.

2.- SEMrush ( https://www.semrush.com/ )

SEMrush is a versatile SEO tool that you can use to find long tail keywords. In the "Keyword Analysis" section, you can type in your keyword and then go through "related keywords" and "match phrases" to find long tail keywords. SEMrush also allows you to view your competitor data, which can be useful for finding new keyword ideas.

3.- Ahrefs ( https://ahrefs.com/ )

Ahrefs is another comprehensive SEO tool that features powerful keyword research. In their "Keyword Explorer", you can search for keywords and get a list of long tail keyword ideas. Plus, you can see the keywords your competitors are ranking for and find long tail keyword opportunities.

4.- Answer The Public ( https://answerthepublic.com/ )

This is a unique tool that generates a list of questions that people ask on a specific topic. Simply type a keyword in the search box and the tool will generate a list of related questions. This is a great way to find long tail keywords that you can use to create blog or FAQ content.

5.- Keywords Everywhere ( https://keywordseverywhere.com/ )

Keywords Everywhere is a browser extension that shows you keyword suggestions and search volume data directly in Google search results. This is useful for finding long tail keywords while doing normal searches.

6.- Ubersuggest ( https://neilpatel.com/es/ubersuggest/ )

Ubersuggest, created by Neil Patel, is another free keyword research tool. You can type in a keyword and get a list of suggested long-tail keywords, along with search volume, competition, and cost-per-click (CPC) data.

7.- LongTailPro ( https://app.longtailpro.com/ )

As its name suggests, LongTailPro is a tool specifically designed for searching long tail keywords. It is a premium tool, but it offers detailed analysis that can help you find highly relevant long-tail keywords for your niche.

8.- Moz Keyword Explorer ( https://moz.com/explorer )

Moz is another highly reputable SEO tool with its own keyword explorer. You can search for a keyword and get long tail keyword suggestions, along with metrics like search volume and keyword difficulty.

9.- KeywordTool.io ( https://keywordtool.io/ )

KeywordTool.io is another option for finding long tail keywords. Use Google autocomplete to generate hundreds of relevant keyword suggestions. Just enter your keyword and select the search engine or platform (like YouTube, Amazon, etc.) you want to explore.

10.- Serpstat ( https://serpstat.com/ )

Serpstat is an all-in-one SEO tool that also has a keyword research feature. It provides long tail keyword suggestions, as well as competitor analysis and other useful metrics.

11.- KWFinder ( https://mangools.com/kwfinder/es/ )

KWFinder is a tool that focuses on simplicity and ease of use. You can search for keywords in different languages and locations, and the tool will give you long tail keyword suggestions along with search volume, trends, keyword difficulty, and other data.

12.- Soovle ( https://soovle.com/ )

Soovle is a free and easy-to-use tool that allows you to explore keywords from various search engines, including Google, YouTube, Bing, Amazon, and more. Simply enter your keyword and you will see long tail keyword suggestions from all of these platforms.

13.- Wordtracker ( https://www.wordtracker.com/ )

Wordtracker is a keyword research tool that offers thousands of long tail keyword suggestions. You can view search volume, competition, and other data, and you can export your keywords to a CSV file.

14.- SE Ranking ( https://seranking.com/ )

SERanking is an all-in-one SEO platform with an excellent keyword research tool. You can get keyword suggestions, as well as competitor analysis, search volume, and keyword difficulty.

15.- SpyFu ( https://www.spyfu.com/ )

SpyFu is known for its focus on competitive intelligence, but it is also useful for finding long tail keywords. You can spy on your competitors to find out what keywords they are using and get new long tail keyword ideas.

16.- Jaaxy ( https://www.jaaxy.com/ )

Jaaxy is a keyword research tool that can be very useful for discovering long tail keywords. It offers information on competition, potential traffic, and more. Also, it has a feature called "Alphabet Soup" that uses Google's autocomplete to generate long tail keyword ideas.

17.- SECockpit ( https://secockpit.com/ )

SECockpit is another keyword research tool that can be useful for discovering long tail keywords. This tool stands out for its focus on speed, allowing you to quickly search and compare thousands of keywords.

18.- Twinword Ideas ( https://www.twinword.com/ideas/ )

Twinword Ideas is a keyword suggestion tool that uses artificial intelligence to suggest relevant keywords. It allows you to filter keywords by user intent, which can help you find more specific long-tail keywords.

19.- Keyword Snatcher ( https://www.keywordsnatcher.com/ )

Keyword Snatcher is a tool that collects keywords from various sources, including Google, YouTube, Amazon, and eBay. It can be very useful for finding long tail keywords on different platforms.

20.- Keyword Surfer ( https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca )

Keyword Surfer is a Chrome extension that displays keyword search volume and similar keyword suggestions directly in Google search results. It is a simple and free tool to get quick ideas of long tail keywords.

Each of these tools has its own advantages and unique features. You may need to experiment with several of them to see which one best suits your specific SEO needs.

Conclusion

Through this article, we have explored the importance of onsite SEO , a focus on niche searches, and long-tail keywords for the success of your digital marketing strategy.

Onsite SEO is vital to ensure that search engines can crawl and index your site correctly, while a focus on niche searches and long-tail keywords can help you drive high-quality, relevant traffic to your website.

We've looked at a variety of useful tools for long tail keyword research, from Google Keyword Planner, SEMrush, Ahrefs, and Answer The Public, to additional options like LongTailPro, Moz Keyword Explorer, KeywordTool.io, Serpstat, KWFinder, Soovle, Wordtracker , SERanking, SpyFu, Jaaxy, SECockpit, Twinword Ideas, Keyword Snatcher and Keyword Surfer.