In today's digital age, having an online presence is crucial to the success of any business. However, it is not enough to have an attractive and functional website; it is essential that users can easily find it in search engines. This is where onsite SEO comes into play, an essential strategy that allows businesses to optimize their websites to improve their visibility in search results and increase organic traffic.
In this article, we'll explore the reasons why onsite SEO is critical to your business success and how it can make a difference to your company's growth and profitability in the competitive digital world. Find out how to optimize the user experience, increase your brand's credibility and authority, and improve your position in search results to attract more leads and generate more conversions. Enter the world of onsite SEO and discover how it can transform the destiny of your business!
By increasing visibility, you attract more visitors and increase the probability of generating conversions and sales. Onsite SEO helps improve your website's position in search results by following search engine guidelines and algorithms. By ranking higher in the SERPs, users are more likely to click on and visit your website.
Once your website appears in search results, CTR is a key metric that indicates the ratio of users who click on your link compared to the number of times it appears (impressions). Onsite SEO improves CTR by optimizing metadata, such as titles and descriptions, which makes your link more engaging and relevant to users.
Onsite SEO also improves the user experience by ensuring an attractive design, easy navigation, and quality, relevant content. This increases the time users spend on your website and reduces the bounce rate , signaling to search engines that your content is valuable and should be displayed higher on the SERPs.
By optimizing your website's internal link structure and content, onsite SEO encourages better navigation and gets users to explore more pages on your site. This can improve page views per visit, which in turn can increase search engine visibility.
By improving the positioning in the SERPs and the CTR, SEO onsite contributes to an increase in organic traffic. Search engines value high-quality organic traffic , which can further improve your website's visibility.
Improved credibility and authority of the company
Onsite SEO plays a critical role in building the credibility and authority of a business online. Optimizing the internal elements of a website not only improves visibility in search engines, but also impacts the perception that users have about the quality and reliability of your business.
The credibility and authority in SEO have a strong connection with psychological aspects and biases that influence the perception and behavior of users. By understanding these factors, we can tailor our onsite SEO strategies to improve the image and reputation of our online business.
Some of the key psychological issues and biases related to credibility and authority in SEO:
Mere exposure effect
This psychological bias suggests that people tend to develop a preference for what is familiar to them. By improving your website's visibility in search engines through onsite SEO, you increase the chances that users will encounter your brand multiple times, building familiarity and ultimately trust.
The halo effect is a cognitive bias in which the positive perception of a specific attribute influences the overall perception of a person or company. For example, if your website offers a great user experience and relevant content (thanks to onsite SEO), visitors may perceive your business as more credible and authoritative overall.
Consistency and commitment
Psychology suggests that people value consistency in their actions and beliefs. If your website offers quality and regularly updated content, visitors will perceive your company as committed and trustworthy. This, in turn, builds loyalty and trust in your brand.
Social proof is a powerful psychological bias in which people tend to follow the actions of others, especially if they consider those others to be experts or authorities on a subject. Onsite SEO, by improving the visibility and authority of your website, can generate more inbound links, social mentions and positive comments, which acts as social proof and reinforces the perception of credibility of your business.
People tend to trust the opinion and advice of experts and authorities on a subject. By improving the authority of your website through onsite SEO, you position your company as a trusted source of information and an expert in your industry, which attracts more visitors and builds trust.
Reciprocity is a psychological principle in which people are motivated to return favors or acts of kindness. By offering useful and valuable content for free on your website, you foster a sense of reciprocity in your visitors, which can result in greater loyalty and engagement with your brand.
Onsite SEO helps build customer loyalty by offering updated and quality content, as well as an excellent user experience. Satisfied customers are more likely to return to your business and make additional purchases, which increases your sales in the long run.
Onsite SEO also involves optimizing key elements on your website, such as calls to action, contact forms, and landing pages, to drive conversions . By making the checkout process easier and encouraging visitors to take action, they are more likely to become customers and make purchases.
A study by SEO platform Ahrefs found the following click distribution for the top positions on the Google search results page:
Position 1: 31.7% clicks
Position 2: 24.71% of clicks
Position 3: 18.66% of clicks
Position 4: 13.6% of clicks
Position 5: 9.51% of clicks
Position 6: 6.23% of clicks
Position 7: 4.15% of clicks
Position 8: 2.97% of clicks
Position 9: 1.96% of clicks
Position 10: 1.19% of clicks
As you can see, there is a significant decrease in the click-through rate as the position on the search results page goes down. Although we cannot directly translate these figures into increased sales, it is reasonable to assume that the higher the quality traffic, the greater the probability of generating sales.
However, it's important to keep in mind that traffic is only part of the equation for generating sales . The conversion rate of your website, the quality of your products or services, the user experience and the credibility of your brand are also key factors in the success of your online sales.
Onsite SEO is a crucial component in the digital strategy of any successful business. By optimizing user experience, improving search engine visibility, increasing your brand credibility and authority, and aligning with search engine guidelines and algorithms, onsite SEO creates a solid foundation for growth and success. of your online business.
It is important to remember that onsite SEO is not a one-off effort, but rather an ongoing process that requires constant attention and updating. Keep your website fresh and relevant by staying on top of trends and changes in the world of SEO and adapting your strategy accordingly. By investing time and resources in onsite SEO, you will be taking an important step towards achieving your business goals and ensuring a successful and profitable future for your business in the ever-evolving digital environment.
Do not wait any longer to implement the onsite SEO strategies that we have discussed in this article and make the most of the opportunities offered by an online presence. At the end of the day, a well-optimized website is a valuable asset that can make the difference between success and failure in the competitive world of online business.