Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
43 articles
Integraciones, APIs y sistemas conectados7 min
Shared Process States: How to Avoid Different Interpretations Across Systems
A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.
↗
Inteligencia artificial, automatización y datos7 min
How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation
A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.
↗
Operación, observabilidad y mejora continua7 min
Error Budgets in Business Processes: How to Decide Which Failures Block, Alert, or Are Fixed Later
Learn how to prioritize errors in digital processes using operational criteria to block, alert, or correct them without unnecessarily slowing the business.
↗
Integraciones, APIs y sistemas conectados8 min
How to Decide Which Data to Include in an Integration Event
A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.
↗
Operación, observabilidad y mejora continua7 min
How to Decide Which Data to Keep and Which to Delete in a Digital Product
A practical framework for defining data retention, archiving, anonymization, and deletion without disrupting operations or increasing risk.
↗
Cloud, infraestructura y operación8 min
Which Processes Need an SLA and Which Need an Operational Expectation
A practical framework for deciding which internal processes require an SLA and which need reviewable operational targets, without inflating costs.
↗
Estrategia y evolución de producto digital8 min
When to Keep a Manual Exception and When to Turn It Into a Product Rule
Learn how to decide whether an exception should remain in operations, become a configurable rule, or evolve into a stable product capability.
↗
Estrategia y evolución de producto digital7 min
How to decide which process to digitise first: a matrix for sound prioritisation
Learn how to select the first process to digitise with a practical matrix covering impact, urgency, operational capacity, risks and dependencies.
↗
Estrategia y evolución de producto digital8 min
How to Decide Whether to Retire a Feature Without Harming Users or Operations
A practical framework for deciding whether to keep, redesign, restrict, or retire a digital feature using evidence, risk controls, and reversibility.
↗
Integraciones, APIs y sistemas conectados8 min
How to Decide Between Real-Time and Batch Integration Without Compromising Operations
Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.
↗
Estrategia y evolución de producto digital7 min
How to Decide Which Process Changes Require a Rule, Configuration, or Custom Development
A practical framework for deciding whether a process change should be addressed with code, manageable configuration, or a new product capability.
↗
Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
↗