Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
109 articles
Operación, observabilidad y mejora continua7 min
How to Design a Business Form That Captures Useful Data Without Creating Friction
Design forms that make the next step easier. Give every field a clear purpose, limit required questions, and test errors, exceptions, and different devices.
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Comunicaciones y atención al cliente7 min
What to Communicate During a Digital Incident: Be Clear Without Speculating
Learn when to notify users, what information to share, and how to provide updates during a digital incident without presenting internal hypotheses as facts.
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Cloud, infraestructura y operación6 min
One Region or Several? How to Decide Whether an Application Needs a Multi-Region Deployment
A multi-region deployment can improve continuity or reduce latency, but it adds complexity. Assess data, dependencies, operating costs, and team capacity before deciding.
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Desarrollo de software y SaaS7 min
B2B SaaS Customer Onboarding: How to Design Activation Without Relying on Manual Support
Design B2B onboarding that guides every organization to its first useful outcome, with recoverable steps, clear responsibilities, and fewer roadblocks.
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Cloud, infraestructura y operación6 min
Graceful Degradation in Applications: What to Keep When a Dependency Fails
Decide which features to keep, limit, or stop when a dependency fails. This practical framework helps protect data, inform users, and restore service safely.
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Estrategia y evolución de producto digital7 min
How to Choose Which Actions Users Should Be Able to Undo in an Application
A practical framework for deciding when to let users undo, restore, or correct actions based on their impact, recovery costs, and effects on connected systems.
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Desarrollo de software y SaaS7 min
How to Decide Which Tasks Should Run in the Background and Which Need an Immediate Response
Choosing which tasks to run in the background depends on what users need to do next, the cost of waiting, and how they can check the result later.
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Operación, observabilidad y mejora continua7 min
How to Design a Manual Review Queue for Automations
A manual review queue turns automation exceptions into understandable, assignable, traceable cases, with clear actions and defined criteria for resolution.
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Marketing, ecommerce y marketplaces6 min
What to Show When a Search Returns No Results: A Guide to Diagnosing and Guiding Users
An empty search can point to a difficult query or a catalog problem. Learn how to diagnose the cause and offer useful alternatives without sacrificing relevance.
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Operación, observabilidad y mejora continua7 min
How Long to Retry Failed Messages: A Policy That Protects Operations
Set retry windows for failed messages according to their cause, urgency, and validity. A clear policy reduces duplicates, delays, and unnecessary manual reviews.
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Integraciones, APIs y sistemas conectados6 min
Integrations with Time Limits: How to Design Timeouts and Cancellations That Protect Business Processes
Set how long each integration can wait, decide what happens when the limit expires, and recover uncertain outcomes without duplicating actions or leaving processes stuck.
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Inteligencia artificial, automatización y datos7 min
Outdated Business Data: How to Decide When a Figure Is No Longer Reliable
Define data freshness according to the decisions it supports. Set acceptable delays, make lag visible, and decide what to do when information becomes outdated.
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