Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
109 articles
Estrategia y evolución de producto digital6 min
How to Evaluate the Portability of a SaaS Solution Before You Buy
Learn how to assess whether you can replace a SaaS solution without losing data or disrupting workflows by reviewing exports, dependencies, exit tests, and responsibilities.
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Estrategia y evolución de producto digital7 min
Product Decision Log: How to Document the Why Without Creating Bureaucracy
A lightweight decision log preserves the context behind product choices, clarifies the reasoning that supports them, and makes it easier to revisit them when circumstances change.
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Integraciones, APIs y sistemas conectados7 min
Idempotency in APIs: How to Prevent Duplicates Without Hiding Errors
An idempotency key lets you retry sensitive operations without repeating their effects. Learn how to define its scope, handle concurrency, and respond to errors.
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Estrategia y evolución de producto digital6 min
What Content to Localize in a Digital Product: How to Decide What to Adapt
Decide what to translate, adapt, or share based on clarity, risk, market differences, and maintenance. Use practical fallback criteria and a review workflow.
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Integraciones, APIs y sistemas conectados6 min
Cursor or Offset Pagination in an API: How to Choose for Your Use Case and Data Growth
Compare offset and cursor pagination by stability, navigation, data volume, and cost. Choose the contract your API needs and plan a migration without breaking clients.
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Inteligencia artificial, automatización y datos6 min
Product Analytics Without Event Overload: How to Decide Which Actions to Instrument
Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.
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Desarrollo de software y SaaS6 min
Shared or Separate Database per Customer: How to Choose Data Isolation for a SaaS
Compare shared databases, separate schemas, and dedicated databases to choose the data isolation model that fits your SaaS risks, customers, and team.
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Desarrollo de software y SaaS6 min
Offboarding a B2B SaaS Customer: Control Access, Data, and Integrations
Treat customer offboarding as a verifiable workflow. Revoke access, handle data and integrations, and confirm that no active dependencies remain.
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Operación, observabilidad y mejora continua7 min
When to Use a Work Queue: Signs, Limits, and Rules for Moving Beyond Email or Chat Case Management
Learn when a shared inbox no longer works and how to design a work queue with priorities, owners, and traceability that supports daily operations.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Marketing, ecommerce y marketplaces6 min
Inventory Reservation in Ecommerce: How to Decide When to Commit Availability
Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.
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Integraciones, APIs y sistemas conectados7 min
One-Way or Two-Way Integration: How to Choose the Synchronization Direction Without Creating Data Conflicts
Decide which systems should create, read, and update data to choose synchronization that is secure, manageable, and aligned with each process.
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