Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

31 results

Team reviewing a data retention and deletion matrix for a digital product.

Operación, observabilidad y mejora continua7 min

How to Decide Which Data to Keep and Which to Delete in a Digital Product

A practical framework for defining data retention, archiving, anonymization, and deletion without disrupting operations or increasing risk.

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Team reviewing manual exceptions and product rules in a digital operational workflow.

Estrategia y evolución de producto digital8 min

When to Keep a Manual Exception and When to Turn It Into a Product Rule

Learn how to decide whether an exception should remain in operations, become a configurable rule, or evolve into a stable product capability.

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Decision diagram comparing real-time integration and batch processing for connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Between Real-Time and Batch Integration Without Compromising Operations

Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.

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Team reviewing a process flow to decide between a rule, configuration, and custom development.

Estrategia y evolución de producto digital7 min

How to Decide Which Process Changes Require a Rule, Configuration, or Custom Development

A practical framework for deciding whether a process change should be addressed with code, manageable configuration, or a new product capability.

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Conceptual diagram of data authority across CRM, ERP, ecommerce, and customer support.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which System Is the Source of Truth for Each Business Data Point

A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.

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Team reviewing an operational knowledge base with owners and update dates

communications-care7 min

Operational knowledge base: how to maintain reliable answers when processes change

Turn your knowledge base into an operational system to prevent outdated answers, identify gaps, and deliver consistent support.

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Diagram of an automation inventory with systems, data, owners, and controls

Automatización y datos7 min

Automation inventory: how to govern connected processes before they become invisible

A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.

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Accessible operational workflow in an internal tool with filters, form, and approval states

Software SaaS7 min

Accessibility in internal tools: designing operational workflows without exclusions

Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.

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Web form follow-up diagram from receipt to closure

Comunicaciones y atención6 min

From form submission to first contact: how to design a traceable sales follow-up process

Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.

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