Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
21 results
Comunicaciones y atención al cliente6 min
Customer Data Access in Support: Show the Right Context Without Exposing Unnecessary Information
Define what information each agent needs to resolve a case, and how to limit, retrieve, and log access without replicating unnecessary data.
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Desarrollo de software y SaaS6 min
Database Schema Changes: How to Deploy Without Service Downtime
Learn how to deploy schema changes while application versions coexist, using validation and gradual removal to reduce disruption and risk.
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Integraciones, APIs y sistemas conectados7 min
How to Backfill Data in an Integration Without Duplicating Side Effects
Learn when a backfill is necessary, how to define its scope and choose a method, and how to validate results without duplicating notifications, charges, or changes.
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Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Desarrollo de software y SaaS6 min
Migrate Data or Transform It on Read? How to Choose the Right Approach
Compare persistent migration with read-time transformation based on consistency, performance, and consumers. Use practical criteria to choose an approach and plan a reversible transition.
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Desarrollo de software y SaaS7 min
Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process
Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.
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Cloud, infraestructura y operación6 min
One Region or Several? How to Decide Whether an Application Needs a Multi-Region Deployment
A multi-region deployment can improve continuity or reduce latency, but it adds complexity. Assess data, dependencies, operating costs, and team capacity before deciding.
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Desarrollo de software y SaaS6 min
Plans and Features in a SaaS: How to Define What Each Customer Can Do
Separate plans, features, limits, and permissions to offer flexible options without duplicating rules or creating inconsistencies between the interface and the API.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Marketing, ecommerce y marketplaces6 min
Inventory Reservation in Ecommerce: How to Decide When to Commit Availability
Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.
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Integraciones, APIs y sistemas conectados7 min
One-Way or Two-Way Integration: How to Choose the Synchronization Direction Without Creating Data Conflicts
Decide which systems should create, read, and update data to choose synchronization that is secure, manageable, and aligned with each process.
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Operación, observabilidad y mejora continua8 min
When a Spreadsheet Stops Being Enough and It’s Time to Move to a System
A spreadsheet can support useful processes for years. This framework helps identify when its flexibility becomes an operational risk.
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