Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

28 results

Diagram showing a message move from the primary channel to an alternative after delivery status and permissions are checked.

Comunicaciones y atención al cliente6 min

Communication Channel Fallback: When to Switch Channels Without Duplicating Messages

Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.

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Technology and finance teams review a cloud cost report to decide how to allocate shared spending.

Cloud, infraestructura y operación7 min

Showback or Chargeback in the Cloud: How to Allocate Costs Without Creating the Wrong Incentives

Compare cloud showback and chargeback, decide which costs you can allocate confidently, and plan a gradual transition that avoids disputes and harmful cuts.

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Operations team monitoring a controlled switchover test for a digital service

Cloud, infraestructura y operación7 min

How to Test Failover Without Putting Production at Risk: Scope, Signals, and Stop Criteria

Choose the right test level, limit the scope, and agree on stop signals before you begin. This guide explains how to verify service recovery without unnecessary production changes.

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Team reviewing critical workflows, risks, and validation criteria before releasing a software change

Desarrollo de software y SaaS6 min

How to Prioritize Software Testing Based on Process Risk

Prioritize testing based on a failure’s impact, likelihood, and detectability. This practical framework helps validate changes without slowing releases or leaving critical risks uncovered.

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Conceptual diagram comparing a gradual data migration with a transformation applied at read time.

Desarrollo de software y SaaS6 min

Migrate Data or Transform It on Read? How to Choose the Right Approach

Compare persistent migration with read-time transformation based on consistency, performance, and consumers. Use practical criteria to choose an approach and plan a reversible transition.

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Conceptual diagram of an application distributed across two regions, showing service and data paths.

Cloud, infraestructura y operación6 min

One Region or Several? How to Decide Whether an Application Needs a Multi-Region Deployment

A multi-region deployment can improve continuity or reduce latency, but it adds complexity. Assess data, dependencies, operating costs, and team capacity before deciding.

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Diagram of an application keeping some features available and limiting others when a dependent service fails

Cloud, infraestructura y operación6 min

Graceful Degradation in Applications: What to Keep When a Dependency Fails

Decide which features to keep, limit, or stop when a dependency fails. This practical framework helps protect data, inform users, and restore service safely.

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Diagram of a retry policy that classifies failures and routes expired messages to discard, manual review, or compensation.

Operación, observabilidad y mejora continua7 min

How Long to Retry Failed Messages: A Policy That Protects Operations

Set retry windows for failed messages according to their cause, urgency, and validity. A clear policy reduces duplicates, delays, and unnecessary manual reviews.

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Diagram of an integration showing time limits, cancellation, and recovery of a pending operation

Integraciones, APIs y sistemas conectados6 min

Integrations with Time Limits: How to Design Timeouts and Cancellations That Protect Business Processes

Set how long each integration can wait, decide what happens when the limit expires, and recover uncertain outcomes without duplicating actions or leaving processes stuck.

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Diagram showing an API distributing usage quotas among different clients and operations

Integraciones, APIs y sistemas conectados7 min

API Rate Limits: How to Set Quotas Without Blocking Legitimate Integrations

Set API quotas according to the consumer, operation, and available capacity. Learn how to respond when limits are exceeded and refine policies using metrics.

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Operations team classifying incidents to choose between a quick fix, a permanent solution, or a process change

Operación, observabilidad y mejora continua6 min

Recurring Incidents: How to Choose Between a Quick Fix, a Permanent Solution, or a Process Change

A practical framework for deciding whether to fix an individual incident, eliminate its root cause, or redesign the process based on frequency, impact, and risk.

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Product team defining events and properties to measure a digital user journey

Inteligencia artificial, automatización y datos6 min

Product Analytics Without Event Overload: How to Decide Which Actions to Instrument

Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.

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