Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Diagram of shared identifiers between a CRM, an ERP, and an ecommerce platform.

Integraciones, APIs y sistemas conectados7 min

Identifiers in integrations: how to decide which ID to share between systems without creating duplicates

A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.

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Conceptual diagram of an integration event with included data, references, and connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which Data to Include in an Integration Event

A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.

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Decision diagram comparing real-time integration and batch processing for connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Between Real-Time and Batch Integration Without Compromising Operations

Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.

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Conceptual diagram of data authority across CRM, ERP, ecommerce, and customer support.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which System Is the Source of Truth for Each Business Data Point

A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.

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Runbook diagram for responding to failures in critical integrations

Cloud Operations7 min

Runbooks for Critical Integrations: How to Respond to Failures Without Improvising

Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.

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Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

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