Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

9 results

Business and technology teams agreeing on RTO and RPO objectives for digital processes

Cloud, infraestructura y operación6 min

How to Define RTO and RPO by Process: Recovery Objectives Tied to Real-World Impact

Set RTO and RPO according to each process’s impact, dependencies, and actual recovery capacity. Learn how to agree on objectives and validate them through testing.

↗

Comparison of data isolation models for SaaS customers: a shared database, separate schemas, and dedicated databases.

Desarrollo de software y SaaS6 min

Shared or Separate Database per Customer: How to Choose Data Isolation for a SaaS

Compare shared databases, separate schemas, and dedicated databases to choose the data isolation model that fits your SaaS risks, customers, and team.

↗

Team reviewing a checklist for closing an organization’s access, data, and integrations in a B2B SaaS product.

Desarrollo de software y SaaS6 min

Offboarding a B2B SaaS Customer: Control Access, Data, and Integrations

Treat customer offboarding as a verifiable workflow. Revoke access, handle data and integrations, and confirm that no active dependencies remain.

↗

Team reviewing a maintenance window plan for a digital service.

Cloud, infraestructura y operación7 min

Maintenance Windows for Digital Services: How to Decide When to Intervene, Who to Notify, and How to Roll Back

Plan digital maintenance using impact, communication, rollback, and validation criteria to reduce technical and operational risks.

↗

Team reviewing a data retention and deletion matrix for a digital product.

Operación, observabilidad y mejora continua7 min

How to Decide Which Data to Keep and Which to Delete in a Digital Product

A practical framework for defining data retention, archiving, anonymization, and deletion without disrupting operations or increasing risk.

↗

Diagram of an automation inventory with systems, data, owners, and controls

Automatización y datos7 min

Automation inventory: how to govern connected processes before they become invisible

A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.

↗

Conceptual diagram of rules for routing customer service conversations

communications-care7 min

Customer service conversation routing: how to assign each case to the right team without losing context

Design routing rules that prioritize urgency, context, and capacity without increasing transfers or losing key information.

↗

Team reviewing a restoration test for a digital service

Cloud Operations6 min

How to verify that a backup can recover a service

A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.

↗

drupal7 min

How to Migrate from WordPress to Drupal: A Step-by-Step Guide

Learn how to migrate your website to Drupal

↗