Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
35 results
Automatización y datos7 min
Automation inventory: how to govern connected processes before they become invisible
A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.
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Software SaaS7 min
Accessibility in internal tools: designing operational workflows without exclusions
Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.
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communications-care7 min
Customer service conversation routing: how to assign each case to the right team without losing context
Design routing rules that prioritize urgency, context, and capacity without increasing transfers or losing key information.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Software y SaaS6 min
Load testing based on real user journeys: find the limit before users do
Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.
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Automatización, IA y datos7 min
When a Manual Task Is Ready to Be Automated
Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.
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Commerce & Marketplaces7 min
Attribution in affiliate programs: rules, statuses, and evidence before settlement
Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.
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software-saas7 min
Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change
Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.
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Comunicaciones y atención al cliente7 min
Chat escalation to agents with context: what to transfer to keep customers from starting over
Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.
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software-saas7 min
How to design digital approvals with evidence and traceability without slowing operations
A guide to turning scattered approvals into traceable digital workflows, with proportionate evidence, controlled exceptions, and operational continuity.
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Desarrollo de software6 min
Data Contracts: How to Prevent Integrations from Breaking When Systems Change
A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.
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