Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
72 results
Integraciones, APIs y sistemas conectados7 min
How to Backfill Data in an Integration Without Duplicating Side Effects
Learn when a backfill is necessary, how to define its scope and choose a method, and how to validate results without duplicating notifications, charges, or changes.
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Estrategia y evolución de producto digital7 min
A Digital Experiment with Conflicting Signals: How to Decide Whether to Launch, Iterate, or Stop a Change
A favorable primary metric does not always justify a launch. Learn how to weigh secondary signals, set guardrails, and choose the right next step.
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Desarrollo de software y SaaS6 min
Inherited SaaS Settings: How to Define Defaults and Exceptions
Design a clear settings hierarchy so each organization inherits what it needs, allows justified exceptions, and can always understand which value is currently active.
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Desarrollo de software y SaaS6 min
Changing the Administrator of a B2B SaaS Account: How to Transfer Control Without Losing Continuity
A secure transfer separates organizational ownership from individual permissions, verifies the incoming administrator, and plans for disputes, mistakes, and orphaned accounts.
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Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Comunicaciones y atención al cliente6 min
Communication Channel Fallback: When to Switch Channels Without Duplicating Messages
Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.
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Integraciones, APIs y sistemas conectados6 min
Retiring an API Without Breaking Integrations: A Deprecation and Migration Guide
Retiring an API requires understanding its consumers, agreeing on timelines, and validating the migration. This guide explains when to proceed and how to limit risks.
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Marketing, ecommerce y marketplaces7 min
Partial Deliveries: How to Split Shipments Without Losing Control
Learn when to split an order, how to link its shipments, and how to communicate each update clearly without confusing inventory, operations, or customers.
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Desarrollo de software y SaaS6 min
How to Prioritize Software Testing Based on Process Risk
Prioritize testing based on a failure’s impact, likelihood, and detectability. This practical framework helps validate changes without slowing releases or leaving critical risks uncovered.
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Desarrollo de software y SaaS6 min
Application Compatibility Matrix: How to Decide Which Browsers, Devices, and Versions to Support
Choose which browsers, devices, and versions to support using evidence about usage, risk, and cost. A clear matrix helps teams prioritize testing and communicate limits.
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Cloud, infraestructura y operación6 min
One Region or Several? How to Decide Whether an Application Needs a Multi-Region Deployment
A multi-region deployment can improve continuity or reduce latency, but it adds complexity. Assess data, dependencies, operating costs, and team capacity before deciding.
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