Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
72 results
Estrategia y evolución de producto digital7 min
Launch to Everyone or in Stages? How to Choose a Strategy Based on Risk
Compare broad, group-based, and gradual launches using risk, reversibility, and response capacity. Set signals and decision owners before expanding access.
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Desarrollo de software y SaaS7 min
When to Use a State Machine and When Simple States Are Enough
A state machine makes a process’s rules and transitions explicit. Learn how to decide whether it provides useful control or adds unnecessary complexity.
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Estrategia y evolución de producto digital6 min
Acceptance Criteria for Digital Initiatives: How to Agree When a Deliverable Is Done
Learn how to turn business goals into verifiable acceptance criteria, assign responsibility for validating each outcome, and handle changes without unexpected scope growth.
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Integraciones, APIs y sistemas conectados7 min
How to Make API Integration Easier for External Developers
An integrable API helps an external team move from access to a valid operation with fewer questions. Learn how to design, test, and measure that journey.
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Inteligencia artificial, automatización y datos7 min
B2B Analytics: When to Measure by User and When by Account
Choosing between users and accounts changes how you interpret activity, adoption, and friction in B2B SaaS. Learn to define metrics that guide better decisions.
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Estrategia y evolución de producto digital6 min
Error Messages in Digital Products: Explain the Problem and Help People Complete Their Tasks
A useful error message explains what happened, what information was saved, and what to do next. Learn how to write and validate messages in your product.
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Integraciones, APIs y sistemas conectados7 min
Delete, Archive, or Deactivate: How to Represent Record Removal in Connected Systems
Learn what record removal means, how to propagate it across connected systems, and which exceptions to plan for so synchronization does not restore records or disrupt workflows.
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Desarrollo de software y SaaS6 min
Technical Debt: How to Decide What to Fix Now and What Can Wait
Prioritize technical debt using evidence of impact, risk, and the cost of delay. Decide whether to fix, mitigate, monitor, or temporarily accept each issue.
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Estrategia y evolución de producto digital6 min
Scope Changes in a Digital Project: How to Evaluate Requests Without Slowing Progress
Evaluate each request by its need, impact, and alternatives to decide whether to add it, swap it for another task, defer it, or decline it.
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Desarrollo de software y SaaS6 min
When to Use a Cache in an Application: How to Decide Without Adding Unnecessary Complexity
A cache can reduce latency and load, but it also introduces stale data and operational overhead. Learn when it pays off, what to store, and how to measure the results.
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Desarrollo de software y SaaS7 min
User Invitations in a SaaS: How to Design Expiration, Resending, and Duplicate Sign-Ups
Design SaaS invitations with clear states, expiration rules, safe resending, and consistent handling of duplicate emails, existing accounts, and permission changes.
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Comunicaciones y atención al cliente6 min
Customer Data Access in Support: Show the Right Context Without Exposing Unnecessary Information
Define what information each agent needs to resolve a case, and how to limit, retrieve, and log access without replicating unnecessary data.
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