Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
12 results
Integraciones, APIs y sistemas conectados7 min
Delete, Archive, or Deactivate: How to Represent Record Removal in Connected Systems
Learn what record removal means, how to propagate it across connected systems, and which exceptions to plan for so synchronization does not restore records or disrupt workflows.
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Comunicaciones y atención al cliente6 min
Customer Data Access in Support: Show the Right Context Without Exposing Unnecessary Information
Define what information each agent needs to resolve a case, and how to limit, retrieve, and log access without replicating unnecessary data.
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Integraciones, APIs y sistemas conectados7 min
How to Backfill Data in an Integration Without Duplicating Side Effects
Learn when a backfill is necessary, how to define its scope and choose a method, and how to validate results without duplicating notifications, charges, or changes.
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Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Inteligencia artificial, automatización y datos7 min
Outdated Business Data: How to Decide When a Figure Is No Longer Reliable
Define data freshness according to the decisions it supports. Set acceptable delays, make lag visible, and decide what to do when information becomes outdated.
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Inteligencia artificial, automatización y datos6 min
Duplicate Customers Across Systems: When to Merge Records and When to Request a Review
Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which Data to Include in an Integration Event
A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Between Real-Time and Batch Integration Without Compromising Operations
Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
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Cloud Operations7 min
Runbooks for Critical Integrations: How to Respond to Failures Without Improvising
Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.
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Commerce & Marketplaces7 min
Attribution in affiliate programs: rules, statuses, and evidence before settlement
Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.
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