Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Conceptual diagram of an integration event with included data, references, and connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which Data to Include in an Integration Event

A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.

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Team reviewing an operational knowledge base with owners and update dates

communications-care7 min

Operational knowledge base: how to maintain reliable answers when processes change

Turn your knowledge base into an operational system to prevent outdated answers, identify gaps, and deliver consistent support.

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Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

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Validation and rollback diagram for a data migration between systems

software-saas7 min

Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change

Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.

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Agent reviewing the context of a conversation escalated from a web chat

Comunicaciones y atención al cliente7 min

Chat escalation to agents with context: what to transfer to keep customers from starting over

Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.

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Data contract diagram between integrated systems

Desarrollo de software6 min

Data Contracts: How to Prevent Integrations from Breaking When Systems Change

A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.

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