Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
12 results
Operación, observabilidad y mejora continua7 min
How to Design a Manual Review Queue for Automations
A manual review queue turns automation exceptions into understandable, assignable, traceable cases, with clear actions and defined criteria for resolution.
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Inteligencia artificial, automatización y datos7 min
Outdated Business Data: How to Decide When a Figure Is No Longer Reliable
Define data freshness according to the decisions it supports. Set acceptable delays, make lag visible, and decide what to do when information becomes outdated.
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Inteligencia artificial, automatización y datos6 min
Duplicate Customers Across Systems: When to Merge Records and When to Request a Review
Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Inteligencia artificial, automatización y datos7 min
Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers
Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.
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Inteligencia artificial, automatización y datos7 min
How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation
A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.
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Estrategia y evolución de producto digital8 min
When to Keep a Manual Exception and When to Turn It Into a Product Rule
Learn how to decide whether an exception should remain in operations, become a configurable rule, or evolve into a stable product capability.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
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communications-care7 min
Customer service conversation routing: how to assign each case to the right team without losing context
Design routing rules that prioritize urgency, context, and capacity without increasing transfers or losing key information.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Cloud Operations6 min
How to verify that a backup can recover a service
A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.
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Automatización, datos e IA7 min
Exception queue: automations that stop, explain, and regain control
Design an exception queue to stop, explain, and recover automations with human control, traceability, and safe actions.
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