Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Digital product interface with options to undo, restore, or correct an action

Estrategia y evolución de producto digital7 min

How to Choose Which Actions Users Should Be Able to Undo in an Application

A practical framework for deciding when to let users undo, restore, or correct actions based on their impact, recovery costs, and effects on connected systems.

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Customer profiles from multiple systems being compared before a decision to merge them or send them for review.

Inteligencia artificial, automatización y datos6 min

Duplicate Customers Across Systems: When to Merge Records and When to Request a Review

Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.

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A date and time being converted between time zones in a digital application

Desarrollo de software y SaaS7 min

How to Manage Time Zones in Applications Without Shifting Dates or Deadlines

Learn to distinguish instants, calendar dates, and local times so you can store, display, and communicate dates consistently across applications and connected systems.

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Isolated test environment for validating an integration before connecting it to production

Integraciones, APIs y sistemas conectados6 min

Integration Sandboxes: When to Use One and How to Keep It Close to Production

An integration sandbox lets you validate connections without affecting live operations. Learn when to use one, what it should reproduce, and how to manage differences from production.

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Team reviewing an exit plan for a SaaS solution, including data, dependencies, and integrations

Estrategia y evolución de producto digital6 min

How to Evaluate the Portability of a SaaS Solution Before You Buy

Learn how to assess whether you can replace a SaaS solution without losing data or disrupting workflows by reviewing exports, dependencies, exit tests, and responsibilities.

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Shared state diagram connecting multiple systems in a request process.

Integraciones, APIs y sistemas conectados7 min

Shared Process States: How to Avoid Different Interpretations Across Systems

A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.

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Agent reviewing the context of a conversation escalated from a web chat

Comunicaciones y atención al cliente7 min

Chat escalation to agents with context: what to transfer to keep customers from starting over

Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.

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