Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
12 results
Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Inteligencia artificial, automatización y datos6 min
Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation
Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.
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Desarrollo de software y SaaS7 min
B2B SaaS Customer Onboarding: How to Design Activation Without Relying on Manual Support
Design B2B onboarding that guides every organization to its first useful outcome, with recoverable steps, clear responsibilities, and fewer roadblocks.
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Desarrollo de software y SaaS6 min
Plans and Features in a SaaS: How to Define What Each Customer Can Do
Separate plans, features, limits, and permissions to offer flexible options without duplicating rules or creating inconsistencies between the interface and the API.
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Operación, observabilidad y mejora continua8 min
When a Spreadsheet Stops Being Enough and It’s Time to Move to a System
A spreadsheet can support useful processes for years. This framework helps identify when its flexibility becomes an operational risk.
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Estrategia y evolución de producto digital7 min
How to Define the Scope of a Digital Pilot Without Disrupting Operations
Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.
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Inteligencia artificial, automatización y datos7 min
How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation
A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
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Operación, observabilidad y mejora continua7 min
When to Consolidate Internal Tools into a Platform: A Framework for Deciding Without Moving Chaos into a New System
A practical framework for deciding whether to retain, integrate, or replace internal tools before building a platform that amplifies existing problems.
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Automatización y datos7 min
Automation inventory: how to govern connected processes before they become invisible
A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.
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Communications Care7 min
Communication preference center: from consent to operational rules
Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.
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seosite8 min
Meta description guide for SEO positioning
Learn how to create goals for your website and how they help you improve your positioning
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