Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
22 results
Estrategia y evolución de producto digital7 min
How to Decide Which Process Changes Require a Rule, Configuration, or Custom Development
A practical framework for deciding whether a process change should be addressed with code, manageable configuration, or a new product capability.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
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communications-care7 min
Operational knowledge base: how to maintain reliable answers when processes change
Turn your knowledge base into an operational system to prevent outdated answers, identify gaps, and deliver consistent support.
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Automatización y datos7 min
Automation inventory: how to govern connected processes before they become invisible
A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.
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Software SaaS7 min
Accessibility in internal tools: designing operational workflows without exclusions
Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.
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Commerce y marketplaces7 min
How to design product comparison criteria that withstand data changes
Design maintainable product comparisons with normalized attributes, traceable sources, coverage rules, and clear limits to support better decisions.
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Software y SaaS6 min
Load testing based on real user journeys: find the limit before users do
Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.
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Automatización, IA y datos7 min
When a Manual Task Is Ready to Be Automated
Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.
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Commerce & Marketplaces7 min
Attribution in affiliate programs: rules, statuses, and evidence before settlement
Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.
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software-saas7 min
Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change
Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.
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Communications Care7 min
Communication preference center: from consent to operational rules
Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.
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Comunicaciones y atención al cliente7 min
Chat escalation to agents with context: what to transfer to keep customers from starting over
Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.
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