Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

31 results

Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

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Diagram of a communication preference center connected to multiple systems

Communications Care7 min

Communication preference center: from consent to operational rules

Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.

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Order reconciliation diagram across sales, payment, shipping, and customer service

Commerce & Marketplaces7 min

Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service

Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.

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Team reviewing a restoration test for a digital service

Cloud Operations6 min

How to verify that a backup can recover a service

A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.

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Conceptual diagram of an exception queue in an automation with human review

Automatización, datos e IA7 min

Exception queue: automations that stop, explain, and regain control

Design an exception queue to stop, explain, and recover automations with human control, traceability, and safe actions.

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Diagram of a digital approval workflow with states, responsible parties, and traceability

software-saas7 min

How to design digital approvals with evidence and traceability without slowing operations

A guide to turning scattered approvals into traceable digital workflows, with proportionate evidence, controlled exceptions, and operational continuity.

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Data contract diagram between integrated systems

Desarrollo de software6 min

Data Contracts: How to Prevent Integrations from Breaking When Systems Change

A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.

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