Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Diagram showing an ecommerce product grouped with variants and offers across different sales channels

Marketing, ecommerce y marketplaces7 min

Products and Variants in an Ecommerce Catalog: How to Prevent Duplicates Across Channels

Learn how to distinguish products, variants, and offers, and assign consistent identifiers and attributes to prevent duplicates when connecting sales channels and systems.

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Product team classifying digital content to decide what to translate, localize, or keep shared.

Estrategia y evolución de producto digital6 min

What Content to Localize in a Digital Product: How to Decide What to Adapt

Decide what to translate, adapt, or share based on clarity, risk, market differences, and maintenance. Use practical fallback criteria and a review workflow.

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Shared state diagram connecting multiple systems in a request process.

Integraciones, APIs y sistemas conectados7 min

Shared Process States: How to Avoid Different Interpretations Across Systems

A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.

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Team reviewing manual exceptions and product rules in a digital operational workflow.

Estrategia y evolución de producto digital8 min

When to Keep a Manual Exception and When to Turn It Into a Product Rule

Learn how to decide whether an exception should remain in operations, become a configurable rule, or evolve into a stable product capability.

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Team reviewing a process flow to decide between a rule, configuration, and custom development.

Estrategia y evolución de producto digital7 min

How to Decide Which Process Changes Require a Rule, Configuration, or Custom Development

A practical framework for deciding whether a process change should be addressed with code, manageable configuration, or a new product capability.

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Accessible operational workflow in an internal tool with filters, form, and approval states

Software SaaS7 min

Accessibility in internal tools: designing operational workflows without exclusions

Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.

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Product comparison table with attributes, sources, and review dates

Commerce y marketplaces7 min

How to design product comparison criteria that withstand data changes

Design maintainable product comparisons with normalized attributes, traceable sources, coverage rules, and clear limits to support better decisions.

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