Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Diagram of an automation combining rules to validate data with artificial intelligence to interpret ambiguous information

Inteligencia artificial, automatización y datos6 min

Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation

Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.

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Diagram of an application distributing data validation across the interface, server, and an asynchronous process.

Desarrollo de software y SaaS7 min

Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process

Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.

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Customer profiles from multiple systems being compared before a decision to merge them or send them for review.

Inteligencia artificial, automatización y datos6 min

Duplicate Customers Across Systems: When to Merge Records and When to Request a Review

Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.

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Conceptual work queue dashboard with priorities, statuses, owners, and target dates.

Operación, observabilidad y mejora continua7 min

When to Use a Work Queue: Signs, Limits, and Rules for Moving Beyond Email or Chat Case Management

Learn when a shared inbox no longer works and how to design a work queue with priorities, owners, and traceability that supports daily operations.

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Team reviewing a dashboard that compares automated decisions with real operational decisions.

Inteligencia artificial, automatización y datos7 min

Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers

Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.

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Team reviewing a matrix to prioritise processes for digitisation

Estrategia y evolución de producto digital7 min

How to decide which process to digitise first: a matrix for sound prioritisation

Learn how to select the first process to digitise with a practical matrix covering impact, urgency, operational capacity, risks and dependencies.

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