Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
61 results
Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Integraciones, APIs y sistemas conectados6 min
Retiring an API Without Breaking Integrations: A Deprecation and Migration Guide
Retiring an API requires understanding its consumers, agreeing on timelines, and validating the migration. This guide explains when to proceed and how to limit risks.
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Desarrollo de software y SaaS7 min
Exporting Data from a SaaS: Scope, Permissions, and Security Controls
A useful export starts by defining which data leaves the system, who can request it, and how the file is protected. This guide offers practical design criteria.
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Marketing, ecommerce y marketplaces7 min
Partial Deliveries: How to Split Shipments Without Losing Control
Learn when to split an order, how to link its shipments, and how to communicate each update clearly without confusing inventory, operations, or customers.
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Inteligencia artificial, automatización y datos6 min
Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation
Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.
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Estrategia y evolución de producto digital7 min
How to Define Deadlines and Due Dates in a Digital Process Without Ambiguity
A clear deadline policy defines when the clock starts, what pauses it, and what happens when time runs out. Learn how to reduce delays, disputes, and manual work.
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Desarrollo de software y SaaS6 min
Application Compatibility Matrix: How to Decide Which Browsers, Devices, and Versions to Support
Choose which browsers, devices, and versions to support using evidence about usage, risk, and cost. A clear matrix helps teams prioritize testing and communicate limits.
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Operación, observabilidad y mejora continua7 min
How to Design a Business Form That Captures Useful Data Without Creating Friction
Design forms that make the next step easier. Give every field a clear purpose, limit required questions, and test errors, exceptions, and different devices.
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Comunicaciones y atención al cliente7 min
What to Communicate During a Digital Incident: Be Clear Without Speculating
Learn when to notify users, what information to share, and how to provide updates during a digital incident without presenting internal hypotheses as facts.
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Operación, observabilidad y mejora continua7 min
How to Design a Manual Review Queue for Automations
A manual review queue turns automation exceptions into understandable, assignable, traceable cases, with clear actions and defined criteria for resolution.
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Marketing, ecommerce y marketplaces6 min
What to Show When a Search Returns No Results: A Guide to Diagnosing and Guiding Users
An empty search can point to a difficult query or a catalog problem. Learn how to diagnose the cause and offer useful alternatives without sacrificing relevance.
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