Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
12 results
Operación, observabilidad y mejora continua7 min
How to Design a Business Form That Captures Useful Data Without Creating Friction
Design forms that make the next step easier. Give every field a clear purpose, limit required questions, and test errors, exceptions, and different devices.
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Desarrollo de software y SaaS7 min
How to Decide Which Tasks Should Run in the Background and Which Need an Immediate Response
Choosing which tasks to run in the background depends on what users need to do next, the cost of waiting, and how they can check the result later.
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Marketing, ecommerce y marketplaces6 min
What to Show When a Search Returns No Results: A Guide to Diagnosing and Guiding Users
An empty search can point to a difficult query or a catalog problem. Learn how to diagnose the cause and offer useful alternatives without sacrificing relevance.
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Estrategia y evolución de producto digital7 min
How to Define the Scope of a Digital Pilot Without Disrupting Operations
Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.
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Inteligencia artificial, automatización y datos7 min
How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation
A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.
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Automatización y datos7 min
Automation inventory: how to govern connected processes before they become invisible
A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Automatización, IA y datos7 min
When a Manual Task Is Ready to Be Automated
Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.
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software-saas7 min
Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change
Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.
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Communications Care7 min
Communication preference center: from consent to operational rules
Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.
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Commerce & Marketplaces7 min
Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service
Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.
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Desarrollo de software6 min
Data Contracts: How to Prevent Integrations from Breaking When Systems Change
A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.
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