Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Diagram of an application distributing data validation across the interface, server, and an asynchronous process.

Desarrollo de software y SaaS7 min

Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process

Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.

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Conceptual diagram of an application distributed across two regions, showing service and data paths.

Cloud, infraestructura y operación6 min

One Region or Several? How to Decide Whether an Application Needs a Multi-Region Deployment

A multi-region deployment can improve continuity or reduce latency, but it adds complexity. Assess data, dependencies, operating costs, and team capacity before deciding.

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B2B SaaS onboarding journey from account creation to organization activation

Desarrollo de software y SaaS7 min

B2B SaaS Customer Onboarding: How to Design Activation Without Relying on Manual Support

Design B2B onboarding that guides every organization to its first useful outcome, with recoverable steps, clear responsibilities, and fewer roadblocks.

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Digital workflow interface showing a background task, its progress statuses, and its result

Desarrollo de software y SaaS7 min

How to Decide Which Tasks Should Run in the Background and Which Need an Immediate Response

Choosing which tasks to run in the background depends on what users need to do next, the cost of waiting, and how they can check the result later.

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Team reviewing an exit plan for a SaaS solution, including data, dependencies, and integrations

Estrategia y evolución de producto digital6 min

How to Evaluate the Portability of a SaaS Solution Before You Buy

Learn how to assess whether you can replace a SaaS solution without losing data or disrupting workflows by reviewing exports, dependencies, exit tests, and responsibilities.

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Team reviewing a restoration test for a digital service

Cloud Operations6 min

How to verify that a backup can recover a service

A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.

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