Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Diagram of an ecommerce promotion coordinated across multiple channels, with rules and prices validated.

Marketing, ecommerce y marketplaces7 min

Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts

Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.

↗

Diagram showing a message move from the primary channel to an alternative after delivery status and permissions are checked.

Comunicaciones y atención al cliente6 min

Communication Channel Fallback: When to Switch Channels Without Duplicating Messages

Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.

↗

Team coordinating a status notice to inform users during a digital incident

Comunicaciones y atención al cliente7 min

What to Communicate During a Digital Incident: Be Clear Without Speculating

Learn when to notify users, what information to share, and how to provide updates during a digital incident without presenting internal hypotheses as facts.

↗

Product team classifying digital content to decide what to translate, localize, or keep shared.

Estrategia y evolución de producto digital6 min

What Content to Localize in a Digital Product: How to Decide What to Adapt

Decide what to translate, adapt, or share based on clarity, risk, market differences, and maintenance. Use practical fallback criteria and a review workflow.

↗

Team reviewing a maintenance window plan for a digital service.

Cloud, infraestructura y operación7 min

Maintenance Windows for Digital Services: How to Decide When to Intervene, Who to Notify, and How to Roll Back

Plan digital maintenance using impact, communication, rollback, and validation criteria to reduce technical and operational risks.

↗

Team reviewing a data retention and deletion matrix for a digital product.

Operación, observabilidad y mejora continua7 min

How to Decide Which Data to Keep and Which to Delete in a Digital Product

A practical framework for defining data retention, archiving, anonymization, and deletion without disrupting operations or increasing risk.

↗

Conceptual diagram of data authority across CRM, ERP, ecommerce, and customer support.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which System Is the Source of Truth for Each Business Data Point

A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.

↗