Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

4 results

Digital product interface with options to undo, restore, or correct an action

Estrategia y evolución de producto digital7 min

How to Choose Which Actions Users Should Be Able to Undo in an Application

A practical framework for deciding when to let users undo, restore, or correct actions based on their impact, recovery costs, and effects on connected systems.

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Conceptual diagram of data authority across CRM, ERP, ecommerce, and customer support.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which System Is the Source of Truth for Each Business Data Point

A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.

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Diagram of an automation inventory with systems, data, owners, and controls

Automatización y datos7 min

Automation inventory: how to govern connected processes before they become invisible

A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.

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Diagram of a communication preference center connected to multiple systems

Communications Care7 min

Communication preference center: from consent to operational rules

Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.

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