Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

43 results

Operations team reviewing a dashboard that shows data update time and freshness status

Inteligencia artificial, automatización y datos7 min

Outdated Business Data: How to Decide When a Figure Is No Longer Reliable

Define data freshness according to the decisions it supports. Set acceptable delays, make lag visible, and decide what to do when information becomes outdated.

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Diagram showing an ecommerce product grouped with variants and offers across different sales channels

Marketing, ecommerce y marketplaces7 min

Products and Variants in an Ecommerce Catalog: How to Prevent Duplicates Across Channels

Learn how to distinguish products, variants, and offers, and assign consistent identifiers and attributes to prevent duplicates when connecting sales channels and systems.

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Product team evaluating which app tasks should remain available without an internet connection

Desarrollo de software y SaaS6 min

Offline Mode in an App: How to Decide Which Features Should Remain Available

Decide which tasks can continue without a network, what data to store locally, and how to sync changes without hiding risks or creating conflicts.

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Diagram showing an API distributing usage quotas among different clients and operations

Integraciones, APIs y sistemas conectados7 min

API Rate Limits: How to Set Quotas Without Blocking Legitimate Integrations

Set API quotas according to the consumer, operation, and available capacity. Learn how to respond when limits are exceeded and refine policies using metrics.

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Business and technology teams agreeing on RTO and RPO objectives for digital processes

Cloud, infraestructura y operación6 min

How to Define RTO and RPO by Process: Recovery Objectives Tied to Real-World Impact

Set RTO and RPO according to each process’s impact, dependencies, and actual recovery capacity. Learn how to agree on objectives and validate them through testing.

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Team reviewing an exit plan for a SaaS solution, including data, dependencies, and integrations

Estrategia y evolución de producto digital6 min

How to Evaluate the Portability of a SaaS Solution Before You Buy

Learn how to assess whether you can replace a SaaS solution without losing data or disrupting workflows by reviewing exports, dependencies, exit tests, and responsibilities.

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Product team classifying digital content to decide what to translate, localize, or keep shared.

Estrategia y evolución de producto digital6 min

What Content to Localize in a Digital Product: How to Decide What to Adapt

Decide what to translate, adapt, or share based on clarity, risk, market differences, and maintenance. Use practical fallback criteria and a review workflow.

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Team reviewing a checklist for closing an organization’s access, data, and integrations in a B2B SaaS product.

Desarrollo de software y SaaS6 min

Offboarding a B2B SaaS Customer: Control Access, Data, and Integrations

Treat customer offboarding as a verifiable workflow. Revoke access, handle data and integrations, and confirm that no active dependencies remain.

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Diagram of inventory reservation statuses across ecommerce, payment, ERP, and warehouse

Marketing, ecommerce y marketplaces6 min

Inventory Reservation in Ecommerce: How to Decide When to Commit Availability

Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.

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