Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Product and technology team reviewing the impact of a scope change request on a digital project

Estrategia y evolución de producto digital6 min

Scope Changes in a Digital Project: How to Evaluate Requests Without Slowing Progress

Evaluate each request by its need, impact, and alternatives to decide whether to add it, swap it for another task, defer it, or decline it.

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A business metric traced from a report through models and transformations to its source system

Inteligencia artificial, automatización y datos6 min

From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems

Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.

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Planning an API retirement with a consumer inventory, communication, and gradual migration

Integraciones, APIs y sistemas conectados6 min

Retiring an API Without Breaking Integrations: A Deprecation and Migration Guide

Retiring an API requires understanding its consumers, agreeing on timelines, and validating the migration. This guide explains when to proceed and how to limit risks.

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Product, business, and technology teams reviewing acceptance scenarios and business rules

Desarrollo de software y SaaS7 min

Business Rule-Based Acceptance Testing: How to Validate the Entire Process

Learn how to turn business rules into observable scenarios, cover exceptions, and validate workflows across systems with clear acceptance criteria.

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Customer profiles from multiple systems being compared before a decision to merge them or send them for review.

Inteligencia artificial, automatización y datos6 min

Duplicate Customers Across Systems: When to Merge Records and When to Request a Review

Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.

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Team reviewing a checklist for closing an organization’s access, data, and integrations in a B2B SaaS product.

Desarrollo de software y SaaS6 min

Offboarding a B2B SaaS Customer: Control Access, Data, and Integrations

Treat customer offboarding as a verifiable workflow. Revoke access, handle data and integrations, and confirm that no active dependencies remain.

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