Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Team reviewing a spreadsheet and a digital operational workflow to decide whether to move to a system.

Operación, observabilidad y mejora continua8 min

When a Spreadsheet Stops Being Enough and It’s Time to Move to a System

A spreadsheet can support useful processes for years. This framework helps identify when its flexibility becomes an operational risk.

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Decision diagram for defining when an automation requires human intervention

Inteligencia artificial, automatización y datos7 min

How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation

A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.

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Team reviewing processes and tools to decide on an internal platform

Operación, observabilidad y mejora continua7 min

When to Consolidate Internal Tools into a Platform: A Framework for Deciding Without Moving Chaos into a New System

A practical framework for deciding whether to retain, integrate, or replace internal tools before building a platform that amplifies existing problems.

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Team reviewing an operational knowledge base with owners and update dates

communications-care7 min

Operational knowledge base: how to maintain reliable answers when processes change

Turn your knowledge base into an operational system to prevent outdated answers, identify gaps, and deliver consistent support.

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Accessible operational workflow in an internal tool with filters, form, and approval states

Software SaaS7 min

Accessibility in internal tools: designing operational workflows without exclusions

Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.

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Web form follow-up diagram from receipt to closure

Comunicaciones y atención6 min

From form submission to first contact: how to design a traceable sales follow-up process

Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.

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Diagram of a communication preference center connected to multiple systems

Communications Care7 min

Communication preference center: from consent to operational rules

Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.

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