Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
16 results
Comunicaciones y atención al cliente6 min
Communication Channel Fallback: When to Switch Channels Without Duplicating Messages
Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.
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Integraciones, APIs y sistemas conectados6 min
Integrations with Time Limits: How to Design Timeouts and Cancellations That Protect Business Processes
Set how long each integration can wait, decide what happens when the limit expires, and recover uncertain outcomes without duplicating actions or leaving processes stuck.
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Integraciones, APIs y sistemas conectados7 min
Idempotency in APIs: How to Prevent Duplicates Without Hiding Errors
An idempotency key lets you retry sensitive operations without repeating their effects. Learn how to define its scope, handle concurrency, and respond to errors.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Marketing, ecommerce y marketplaces6 min
Inventory Reservation in Ecommerce: How to Decide When to Commit Availability
Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.
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Integraciones, APIs y sistemas conectados7 min
One-Way or Two-Way Integration: How to Choose the Synchronization Direction Without Creating Data Conflicts
Decide which systems should create, read, and update data to choose synchronization that is secure, manageable, and aligned with each process.
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Integraciones, APIs y sistemas conectados7 min
Shared Process States: How to Avoid Different Interpretations Across Systems
A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which Data to Include in an Integration Event
A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Between Real-Time and Batch Integration Without Compromising Operations
Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which System Is the Source of Truth for Each Business Data Point
A practical framework for assigning authority to each data point, reducing conflicts between systems, and designing traceable, sustainable integrations.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Cloud Operations7 min
Runbooks for Critical Integrations: How to Respond to Failures Without Improvising
Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.
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