Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

8 results

Comparison of user-level activity metrics and account-level adoption signals in a B2B product

Inteligencia artificial, automatización y datos7 min

B2B Analytics: When to Measure by User and When by Account

Choosing between users and accounts changes how you interpret activity, adoption, and friction in B2B SaaS. Learn to define metrics that guide better decisions.

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Technology team reviewing rollback steps, activation signals, and data handling for a digital change

Operación, observabilidad y mejora continua6 min

How to Design a Rollback Plan for Digital Changes Without Losing Data or Continuity

A rollback plan defines when to stop a change, how to restore service, and what to do with data created during deployment to limit the impact.

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A product team compares a favorable primary metric with guardrail indicators to decide whether to launch a digital change.

Estrategia y evolución de producto digital7 min

A Digital Experiment with Conflicting Signals: How to Decide Whether to Launch, Iterate, or Stop a Change

A favorable primary metric does not always justify a launch. Learn how to weigh secondary signals, set guardrails, and choose the right next step.

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Technology and finance teams review a cloud cost report to decide how to allocate shared spending.

Cloud, infraestructura y operación7 min

Showback or Chargeback in the Cloud: How to Allocate Costs Without Creating the Wrong Incentives

Compare cloud showback and chargeback, decide which costs you can allocate confidently, and plan a gradual transition that avoids disputes and harmful cuts.

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Decision diagram for classifying errors in a digital process as blocks, alerts, or deferred corrections.

Operación, observabilidad y mejora continua7 min

Error Budgets in Business Processes: How to Decide Which Failures Block, Alert, or Are Fixed Later

Learn how to prioritize errors in digital processes using operational criteria to block, alert, or correct them without unnecessarily slowing the business.

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Web form follow-up diagram from receipt to closure

Comunicaciones y atención6 min

From form submission to first contact: how to design a traceable sales follow-up process

Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.

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Diagram of web application load testing with user journeys

Software y SaaS6 min

Load testing based on real user journeys: find the limit before users do

Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.

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Order reconciliation diagram across sales, payment, shipping, and customer service

Commerce & Marketplaces7 min

Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service

Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.

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