Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

4 results

Product team comparing sketches, a clickable user journey, and a technical test to validate a digital idea

Estrategia y evolución de producto digital7 min

Which Prototype Should You Use to Validate a Digital Idea? A Practical Guide

Choose a prototype based on the uncertainty you need to resolve, from a sketch that checks understanding to a technical test that helps uncover risks.

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Team reviewing critical workflows, risks, and validation criteria before releasing a software change

Desarrollo de software y SaaS6 min

How to Prioritize Software Testing Based on Process Risk

Prioritize testing based on a failure’s impact, likelihood, and detectability. This practical framework helps validate changes without slowing releases or leaving critical risks uncovered.

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Product, business, and technology teams reviewing acceptance scenarios and business rules

Desarrollo de software y SaaS7 min

Business Rule-Based Acceptance Testing: How to Validate the Entire Process

Learn how to turn business rules into observable scenarios, cover exceptions, and validate workflows across systems with clear acceptance criteria.

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Diagram of web application load testing with user journeys

Software y SaaS6 min

Load testing based on real user journeys: find the limit before users do

Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.

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