Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Diagram of a schema change deployed in stages, with application versions coexisting before the old schema is removed.

Desarrollo de software y SaaS6 min

Database Schema Changes: How to Deploy Without Service Downtime

Learn how to deploy schema changes while application versions coexist, using validation and gradual removal to reduce disruption and risk.

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Diagram of an automation combining rules to validate data with artificial intelligence to interpret ambiguous information

Inteligencia artificial, automatización y datos6 min

Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation

Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.

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Conceptual diagram comparing a gradual data migration with a transformation applied at read time.

Desarrollo de software y SaaS6 min

Migrate Data or Transform It on Read? How to Choose the Right Approach

Compare persistent migration with read-time transformation based on consistency, performance, and consumers. Use practical criteria to choose an approach and plan a reversible transition.

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Diagram of an application distributing data validation across the interface, server, and an asynchronous process.

Desarrollo de software y SaaS7 min

Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process

Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.

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Operations team reviewing a dashboard that shows data update time and freshness status

Inteligencia artificial, automatización y datos7 min

Outdated Business Data: How to Decide When a Figure Is No Longer Reliable

Define data freshness according to the decisions it supports. Set acceptable delays, make lag visible, and decide what to do when information becomes outdated.

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Product team defining events and properties to measure a digital user journey

Inteligencia artificial, automatización y datos6 min

Product Analytics Without Event Overload: How to Decide Which Actions to Instrument

Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.

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Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

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