Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
10 results
Estrategia y evolución de producto digital7 min
A Digital Experiment with Conflicting Signals: How to Decide Whether to Launch, Iterate, or Stop a Change
A favorable primary metric does not always justify a launch. Learn how to weigh secondary signals, set guardrails, and choose the right next step.
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Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
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Marketing, ecommerce y marketplaces7 min
Partial Deliveries: How to Split Shipments Without Losing Control
Learn when to split an order, how to link its shipments, and how to communicate each update clearly without confusing inventory, operations, or customers.
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Integraciones, APIs y sistemas conectados6 min
Integrations with Time Limits: How to Design Timeouts and Cancellations That Protect Business Processes
Set how long each integration can wait, decide what happens when the limit expires, and recover uncertain outcomes without duplicating actions or leaving processes stuck.
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Integraciones, APIs y sistemas conectados6 min
Integration Sandboxes: When to Use One and How to Keep It Close to Production
An integration sandbox lets you validate connections without affecting live operations. Learn when to use one, what it should reproduce, and how to manage differences from production.
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Inteligencia artificial, automatización y datos6 min
Product Analytics Without Event Overload: How to Decide Which Actions to Instrument
Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.
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Marketing, ecommerce y marketplaces6 min
Inventory Reservation in Ecommerce: How to Decide When to Commit Availability
Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.
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Integraciones, APIs y sistemas conectados7 min
Shared Process States: How to Avoid Different Interpretations Across Systems
A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.
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Commerce & Marketplaces7 min
Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service
Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.
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