Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Diagram of an application distributing data validation across the interface, server, and an asynchronous process.

Desarrollo de software y SaaS7 min

Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process

Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.

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Access decision diagram for a B2B application based on the user, resource, action, and context.

Desarrollo de software y SaaS7 min

Roles or Contextual Permissions: Choosing an Authorization Model for a B2B Application

Compare roles and contextual rules to decide who can do what in a B2B application. Identify signs of complexity and plan a safe evolution.

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Team reviewing a matrix to prioritise processes for digitisation

Estrategia y evolución de producto digital7 min

How to decide which process to digitise first: a matrix for sound prioritisation

Learn how to select the first process to digitise with a practical matrix covering impact, urgency, operational capacity, risks and dependencies.

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Diagram of a communication preference center connected to multiple systems

Communications Care7 min

Communication preference center: from consent to operational rules

Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.

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Diagram of a digital approval workflow with states, responsible parties, and traceability

software-saas7 min

How to design digital approvals with evidence and traceability without slowing operations

A guide to turning scattered approvals into traceable digital workflows, with proportionate evidence, controlled exceptions, and operational continuity.

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Data contract diagram between integrated systems

Desarrollo de software6 min

Data Contracts: How to Prevent Integrations from Breaking When Systems Change

A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.

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