Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Diagram of shared identifiers between a CRM, an ERP, and an ecommerce platform.

Integraciones, APIs y sistemas conectados7 min

Identifiers in integrations: how to decide which ID to share between systems without creating duplicates

A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.

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Decision diagram comparing real-time integration and batch processing for connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Between Real-Time and Batch Integration Without Compromising Operations

Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.

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Web form follow-up diagram from receipt to closure

Comunicaciones y atención6 min

From form submission to first contact: how to design a traceable sales follow-up process

Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.

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Runbook diagram for responding to failures in critical integrations

Cloud Operations7 min

Runbooks for Critical Integrations: How to Respond to Failures Without Improvising

Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.

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Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

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Order reconciliation diagram across sales, payment, shipping, and customer service

Commerce & Marketplaces7 min

Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service

Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.

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Data contract diagram between integrated systems

Desarrollo de software6 min

Data Contracts: How to Prevent Integrations from Breaking When Systems Change

A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.

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