Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

6 results

Digital product interface with options to undo, restore, or correct an action

Estrategia y evolución de producto digital7 min

How to Choose Which Actions Users Should Be Able to Undo in an Application

A practical framework for deciding when to let users undo, restore, or correct actions based on their impact, recovery costs, and effects on connected systems.

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Product team evaluating which app tasks should remain available without an internet connection

Desarrollo de software y SaaS6 min

Offline Mode in an App: How to Decide Which Features Should Remain Available

Decide which tasks can continue without a network, what data to store locally, and how to sync changes without hiding risks or creating conflicts.

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Customer profiles from multiple systems being compared before a decision to merge them or send them for review.

Inteligencia artificial, automatización y datos6 min

Duplicate Customers Across Systems: When to Merge Records and When to Request a Review

Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.

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Diagram of one-way and two-way integration between ecommerce, ERP, and CRM

Integraciones, APIs y sistemas conectados7 min

One-Way or Two-Way Integration: How to Choose the Synchronization Direction Without Creating Data Conflicts

Decide which systems should create, read, and update data to choose synchronization that is secure, manageable, and aligned with each process.

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Decision diagram comparing real-time integration and batch processing for connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Between Real-Time and Batch Integration Without Compromising Operations

Choose between real-time and batch integration based on the cost of delay, volume, available recovery options, and operational capacity.

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Diagram of an automation inventory with systems, data, owners, and controls

Automatización y datos7 min

Automation inventory: how to govern connected processes before they become invisible

A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.

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