Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

4 results

Person reviewing a business form on screen, with organized fields and clear options

Operación, observabilidad y mejora continua7 min

How to Design a Business Form That Captures Useful Data Without Creating Friction

Design forms that make the next step easier. Give every field a clear purpose, limit required questions, and test errors, exceptions, and different devices.

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Customer profiles from multiple systems being compared before a decision to merge them or send them for review.

Inteligencia artificial, automatización y datos6 min

Duplicate Customers Across Systems: When to Merge Records and When to Request a Review

Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.

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Business and technology teams agreeing on RTO and RPO objectives for digital processes

Cloud, infraestructura y operación6 min

How to Define RTO and RPO by Process: Recovery Objectives Tied to Real-World Impact

Set RTO and RPO according to each process’s impact, dependencies, and actual recovery capacity. Learn how to agree on objectives and validate them through testing.

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Team reviewing product requests and a decision tree for process, training, and development.

Estrategia y evolución de producto digital8 min

How to Decide Whether a Business Need Requires a New Feature, a Process Change, or Training

A practical framework for distinguishing a product gap from a process, data, permissions, user experience, or adoption issue before prioritizing development.

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