Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
5 results
Inteligencia artificial, automatización y datos6 min
Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation
Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.
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Marketing, ecommerce y marketplaces7 min
Products and Variants in an Ecommerce Catalog: How to Prevent Duplicates Across Channels
Learn how to distinguish products, variants, and offers, and assign consistent identifiers and attributes to prevent duplicates when connecting sales channels and systems.
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Automatización, IA y datos7 min
When a Manual Task Is Ready to Be Automated
Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.
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Commerce & Marketplaces7 min
Attribution in affiliate programs: rules, statuses, and evidence before settlement
Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.
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Comunicaciones y atención al cliente7 min
Chat escalation to agents with context: what to transfer to keep customers from starting over
Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.
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